MISSION Appoints Dr Eliza Filby

We are very pleased to announce, our latest appointment to the Board – Dr Eliza Filby as a Non-Executive Director, effective 1 January 2022.


Dr Eliza Filby is a ‘Generational Intelligence’ expert with a longstanding career in helping businesses understand generational shifts within politics, society and the workplace. Her experience involves consulting with a large range of companies and organisations including Warner Brothers, HSBC, the Ministry of Defence and the Royal Household.


Dr Filby will replace Non-Executive Director Andrew Nash as Chair of the Company’s Remuneration Committee on appointment. Andrew will take over the role Senior Independent Director and will Chair MISSION‘s Audit and Risk Committee.


James Clifton, Chief Executive of The MISSION Group plc, commented: “We are very excited to have Dr Filby on board. She has unique specialist expertise on generational differences and trends, which is highly relevant and valuable to much of the work MISSION does for Clients seeking to better understand their consumers. As well as extensive experience advising blue-chip corporates and government bodies, Dr Filby is a regular speaker at major business events such as the Financial Times CEO Forum. A published author, Dr Filby has also led and authored several reports and projects into the future of workplace dynamics and demographic trends.”


Dr Eliza Filby added: “I am thrilled to be joining The MISSION Group and working with James and the team. It is a fantastic business and I look forward to supporting it through its future growth journey.”



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