MISSION is a collective of specialist Agencies with over 800 people across 10 locations and 3 continents delivering impactful marketing and communications services. The Group combines deep sector expertise with connected capabilities across brand, digital, sponsorship, media, social and events.
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Deepening Client relationships to drive mutual success -
Innovating to extend and differentiate our capabilities -
Sharing capability across Agencies to reduce cost and duplication
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Diversity for opportunity
We have a diverse portfolio and defined priority growth sectors across the Group providing greater resilience and opportunities through variable market conditions. -
Earnings you can see coming
55% of our revenues come from Clients who have been with us for more than five years and over 20% come from Clients who have been with us for more than 20 years, this underpins the Group’s earnings quality. -
Robust business model
Through decisive restructuring in Q1 2026, we've cut £4m of annualised gross cost to construct a leaner, more agile operating model with faster decision-making to more effectively respond to market opportunity. -
Investing to grow
We have reshaped the portfolio of our Agencies, concentrating investment behind fewer, scaled Agencies with stronger leadership and clearer market positioning. We are focused on core priority sectors (Sport, Property and Healthcare) and capabilities (integrated comms, PR and Events) with the strongest growth potential. -
Driving innovation
We have adopted an AI forward culture and operating model that moves faster, learns faster and scales what works. Always human-led, we are creating more effective operations, innovative AI-enabled services, and market leading NPD. Our ambition is for 20% of revenues by 2028 to come from net-new service lines and increased billing capability to deliver growth in shareholder value year-on-year.
Growth
We aim to reward shareholders both through capital growth and dividends. We will grow first and foremost by organic growth but we will add services, expertise and talent where we find it complementary to our objectives and financially affordable.
Organic growth is achieved from:
1. New business activity in each Agency
2. Client-focussed cross-selling and collaboration between Agencies
3. Centrally provided services and platforms enabling increasingly effective product delivery
We have an investment strategy targeting growth and margin-improvement opportunities. In assessing how best to deploy the Group’s capital we:
• Support existing management who have clearly demonstrated an ability to grow and to achieve sustainable high profits and margins
• Target new high-growth market sectors and service or technology opportunities which meet strict return on investment criteria
• Target profitable businesses that are core to our current activities and whose growth can be accelerated beyond their current trajectory through membership of the Group
When considering what form our investment should take, we consider the full range of options:
• New talent hired in
• New technologies developed
• New offices/new territories
• Start-up ventures and joint ventures
• Acquisitions
• Entrepreneurial opportunities
Although primarily operating in the UK, we will continue to develop our international footprint in response to Client demand and where we see strong opportunities to leverage our well-established UK strengths elsewhere in the world.
Acquisitions must be earnings-enhancing. We aim, wherever possible, to spread payment over three years. All consideration beyond the initial amount is based on post-acquisition profits.
Start-up businesses may require more time to become established but will have a smaller investment cost/lower risk profile. We will maintain a balance of equity and debt financing to give shareholders the advantages of financial leverage but without placing the business at financial risk.
