MISSION Business, Mongoose has produced the announcement film introducing Fred Perry as the new Official Apparel Partner of the Davis Cup, as part of their ongoing partnership activation work with World Tennis.
Working closely with both the client and partner, the final filmed combined elements of three separate concepts and was shot on location overnight in order to achieve the desired aesthetic – which focused on small moments and rich textures while integrating 90-year-old archive footage of the legendary Fred Perry’s four Davis Cup victories.
The project ran to a tight schedule of two days to prepare, a 4am wrap and a 72-hour turnaround.
Matt Hocken, Group Creative Director at Mongoose Group commented: “This project was a true team effort across the Studio, combining a premium heritage brand and a legendary tournament. To work to these sorts of deadlines and produce the quality of output is testament to the team and the drive to produce best-in-class work”
The film was directed by Louis Hudd and produced by Daisy Taylor.
