ALIVE combine perfectly with Under Armour to launch their one-of-a-kind fitness training competition

MISSION Agency ALIVE spent almost a year planning an epic first-of-its-kind fitness campaign with Under Armour – UA Combine.

 

4 countries, 800 competitors and one epic fitness test that pushes the limits of what’s possible later, the campaign has took APAC by storm.

 

Pitting fitness enthusiasts against the same science-based tests that global superstars like Steph Curry and Anthony Joshua go through helped the campaign reach new heights. With an impressive reach of 2.5 million video views and 87 million impressions.

 

Stay tuned for the sequel…

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