MISSION youth marketing Agency, Livity, has launched a vibrant new brand identity for YoungMinds, the UK’s leading charity dedicated to young people’s mental health.
Tasked with creating an identity to better connect to a wider demographic, Livity launched with research in the key 14-25 age group, talking particularly with Black, minoritised, and marginalised young people.
The updated brand identity uses a new logo and palette of colours, icons and fonts to lift the brand into a newer, positive space. Every aspect was designed and created with direct influence from young people, creating a strong brand that authentically represents the mental health needs of all young people.
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