Bray Leino harness the power of kalmfulness

MISSION Agency Bray Leino kicked off the year with a burst of tranquillity in their latest TV ad for Kalms by Lanes Health.  The script, inspired by guided meditation, blends seamlessly with soothing nature sounds, creating an ad that feels more like a peaceful retreat than a commercial.


This captivating activation extends the brand’s ‘Find your Kalmfulness’ platform, tapping into the evolving health and wellness landscape, where the spotlight is shifting towards mental wellbeing.


You can find out more about the work here:



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