MISSION PR Agency SPEED have been appointed by Brabantia to deliver its consumer PR brief, positioning the brand at the heart of modern homes through its innovative product offer and commitment to sustainability.
From modest beginnings in 1919, Brabantia has grown into a global interior design brand that is known for bringing smart and stylish design to kitchen and homeware. Committed to developing products that are beautiful, pleasurable and sustainable, Brabantia is proud to hold B Corp certification.
SPEED’s lifestyle specialism, working with brands that enrich family life, coupled with the team’s strategic strength, energy and creativity saw it win through in a competitive pitch process. SPEED will be focused on amplifying the brand’s voice through targeted campaigns to gain traction in national and lifestyle media, as well as online through digital PR and influencer programmes.
Kelly Pepworth, Managing Director at SPEED said: “We have a rich history of working with brands that form part of the fabric of our homes. Brabantia is an amazing addition to this portfolio and builds on our strength in the lifestyle sector. We are looking forward to working with the team to bring the ethos of the brand to life, as well as using our strength in sustainability communications to emphasise the importance of making conscious decisions at home.”
David Slater, Commercial Director at Brabantia said: “We were looking for an Agency that could work collaboratively with us to step-change our consumer comms. Speed really impressed us by combining a commercially minded approach with unique creative that genuinely excited us. The team bring experience, passion and energy and we can’t wait to start working together.”
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