Why your brand needs multiple personalities

Do brands need a single, consistent personality? MISSION Group CEO, James Clifton argues not always. Check out his latest article, ‘Why your brand needs multiple personalities’ for The Map and find out why.

Other Articles

Group, News

Mongoose Group expands through merger of three specialist Agencies

Group, News, People

MISSION Hubs hold second forum event

News, People

Story’s Jim Kelly elected as IPA Chair for Scotland

Group, Insights

MISSION POST ANNUAL RESULTS FOR 2024

Work

Story has a Eureka! moment with Ardbeg

Group, News, People

Introducing krow kinetic

News, Work

krow celebrate 150 years of Filippo Berio

News

Story wins NFU Mutual account

News, Work

Livity launch Neohaven Noodles

News, Work

What’s Your Goal? Podcast Launch!

News, Work

Bray Leino and MISSION Made power up North Devon Hospice!

News, Work

Cirio farmers say ‘Si’ in Ad campaign by krow Group

News, Work

Story introduces Powered by People for NHS 24

News, Work

krow Group launches new strategic positioning for Bensons for Beds

Group, News

SALE OF APRIL SIX

News, Work

Helping Lily O’Brien’s own Friendsmas

News, Work

ALIVE Lifts Under Armour

News, People

MISSION: Men’s health

News, Work

Indoorphins: A Home Happiness High

News, Work

krow Creates Game Changing Campaign for The National Lottery

News, Work

Department for Business and Trade & Bray Leino Events support the UK government’s first International Investment Summit.

News, Work

Every second counts in the winter appeal from MSF

News, Work

Post Office Helps the Nation ‘Master Christmas’ with New Campaign by krow Group

News, Work

Spinal Research spreads messages of hope with hard-hitting campaign created by krow Group

News, Work

Bray Leino whip up a tasty adventure with Paddington & HelloFresh!

News, Work

YoungMinds and Livity Highlight Mental Health Crisis with Devastating Art Installation

News, Work

Story’s new ‘Planned by you. Sorted for them’ campaign for Golden Charter

News, Work

krow cook up something special with NEFF and Tom Kerridge

News, Work

Speed goes sporty for children with Welsh football legend Gareth Bale

News, Work

MISSION Agency Speed goes larger than life for Butternut Box!

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.