How do you ensure that your brand engages customers and builds relationships with them at a deep emotional level?
You may even ask why you should even care? You should. Emotions have 4 or 5 times the power of influence over consumers’ decisions than numbers, price and quality have.
Why is this and why should we take note as marketeers, digital directors or customer experience leaders?
Because the value of a product or service is heavily anchored in the frame of mind in which we perceive it. This is because perception is much more powerful than reality. Therefore, in order to change reality we must first change perception. A product is effective or fit for purpose only if consumers believe it is.
MISSION Agency, Innovation Bubble explores the value of consumer perception. Read article here
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