The MISSION Group’s leading entertainment, lifestyle and marketing Agency, Mongoose Group, is further expanding through the merging of three specialist Agencies, Mongoose Sports & Entertainment, Populate Social, and Singapore-based experiential agency, ALIVE, to form one integrated global agency model.
The merging of these three, MISSION-owned Agencies marks a bold new chapter in the evolution of Mongoose Group and will redefine how brands connect with people through a powerful mix of creativity, technology and human understanding.
The newly unified Mongoose is built around five core divisions – each supported by dedicated consulting and performance media teams to ensure measurable business impact and creative excellence – designed to work together seamlessly to create smart, human, and high-performing campaigns:
- Experiential – immersive brand experiences, events, and hospitality
- Communications – PR, reputation management and storytelling
- Commercial – sponsorship strategy, rights representation and negotiation
- Social – paid media, organic content, influencer marketing and social search
- Studio – creative strategy, ideation, design, content and production
At the heart of this transformation is a new Mongoose Group philosophy: “The Unfiltered PerspectiveTM”
More than just a tagline, it’s a commitment to understanding people as they really are – not just as data points. The agency combines real consumer insights from bespoke panels and communities with behavioural data and audience-first creative, to deliver marketing that resonates.
Influence Sports & Media continues as premium, high-tech sports offering within Mongoose Group
As part of the new model, Influence continues to operate under its own name and identity within the Mongoose Group. Known for its deep expertise in premium and high-tech sports, the global division works with the world’s leading brands, teams and rights holders to unlock the power of sport. Influence remains a specialist division within the Group bringing international know-how from the worlds of Formula 1, motorsport, sailing and cycling.
Chris O’Donoghue, CEO of Mongoose Group, said: “We don’t believe in labels, we believe in people and we build communities that give us The Unfiltered PerspectiveTM on the world around them. It’s insight with soul and when you pair that with the best talent across social, experiential, commercial and strategy, you get something truly powerful.”
Currently, the newly expanded Agency delivers for global clients including The North Face, NFL, Chelsea FC, Merlin Entertainments, British Army Sport, Changi Airport Group, New Balance, and Bupa, operating across the UK, US, Asia Pacific and the Middle East.
Mark Lund, Interim Chief Executive of The MISSION Group, added: “This is yet another important step for Mongoose in its journey towards becoming the go-to sports and entertainment marketing Agency that offers completely bespoke and integrated solutions for blue-chip brands. For MISSION, this signals the latest step in our commitment to further developing our capabilities and Client servicing offering and I’m confident that this merge will enable the team to deliver impactful data-driven campaigns that put people firmly at their core.”
