MISSION Agency krow have been working with their brilliant client NEFF, putting them on TV in a big way by sponsoring Channel 4 lifestyle shows.
Enter ‘Uplifting Moments’ – a series of idents starring talking kitchen objects who cheer on the cooking action. Funny, warm, and full of personality, each one puts NEFF innovations in the spotlight, from the iconic Slide & Hide® oven door to the sleek Glass Draft extractor.
A feel-good campaign that blends storytelling and product in all the right ways.
Check out a montage of the idents below:
