It’s lights out for F1 in the US

What’s Guenther’s favourite word? Who is Christian married to? Which fans love papaya?

If you know the answer to these questions, you’re a Formula 1 fan. And chances are you’re also a viewer of Netflix’s ‘Drive to Survive’, currently in its fifth season with a sixth in production following the 2023 F1 calendar.

MISSION Group CEO James Clifton has written about how this show propelled the popularity of the sport amongst fans and how a refresh in approach from the FIA has been the catalyst to accelerate the growth of this high-octane competition in the US.

Read the article here.

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