Bringing the ID. Buzz to life, even when it’s not there

The ID. Buzz has been one of Volkswagen’s most hotly anticipated vehicles launches and it needed a super exciting launch to match the buzz around the vehicle. So MISSION Agency, krow Central created a van load of activity across the VW retailer network to raise awareness and serious consideration.


But when such an in-demand vehicle arrives in the dealership, there is often disappointment when the demo vehicle is always out on a test drive. So, to make those trips to the showroom worthwhile, the clever folks in Leicester created the next best thing – a to-scale augmented reality version. A simple scan of a QR code brings the van to life and lets you explore model and colour options to find your favourite.


Give it a go on your driveway by visiting this link on your mobile:



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