The Bray Leino team have been working with global ingredients leader ofi to craft their sustainability value proposition. The challenge? Creating a unique sustainability identity that stands strong within their brand ecosystem. The solution? “Choices for Change”—a vibrant, confident brand that champions ofi’s mission: Be the change for good food and a healthy future.
Navigating the complexities of sustainability branding and communications, Bray Leino worked closely with ofi to shape a strategy that’s authentic and impactful.
You can see the brand new launch film for Choices of Change below
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