With a robust business model, a strong track record and a far-reaching programme of growth, there are many good reasons to invest in MISSION. From the way our Agencies foster lasting relationships with their Clients; to the development of owned marketable platforms and acquisitions that add new skills and offerings; we are an Agency Group committed to building a better, more prosperous future.
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Collaboration to strengthen and grow Client relationships -
Innovation to extend and differentiate our capabilities -
Streamlining and sharing to optimise and improve processes
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Robust business model
We have a diverse portfolio across the Group spanning four key Agency segments, providing greater resilience and opportunities through variable market conditions. -
Blue chip, global client base
We work with many of the world's largest and best-known brands. With a strong client retention track record, our blue-chip, global client base helps underpin the quality of our earnings. -
Significant growth platform
We see significant opportunity for the Group to further expand our service capabilities and geographic reach. Following the completion of our restructure and reorganisation programme in H1 2025, the platform for significantly improving operating margins is now in place. -
Clear capital allocation policy to maximise shareholder returns
In January 2025, we set out an updated Capital Allocation policy for the future uses of cash generated from Group operations. This is focused on balance sheet strength, investment in organic growth and returning surplus free cashflow to shareholders via share buybacks or dividends.
Growth
We aim to reward shareholders both through capital growth and dividends. We will grow first and foremost by organic growth but we will add services, expertise and talent where we find it complementary to our objectives and financially affordable.
Organic growth is achieved from:
1. New business activity in each Agency
2. Client-focussed cross-selling and collaboration between Agencies
3. Centrally provided services and platforms enabling increasingly effective product delivery
We have an investment strategy targeting growth and margin-improvement opportunities. In assessing how best to deploy the Group’s capital we:
• Support existing management who have clearly demonstrated an ability to grow and to achieve sustainable high profits and margins
• Target new high-growth market sectors and service or technology opportunities which meet strict return on investment criteria
• Target profitable businesses that are core to our current activities and whose growth can be accelerated beyond their current trajectory through membership of the Group
When considering what form our investment should take, we consider the full range of options:
• New talent hired in
• New technologies developed
• New offices/new territories
• Start-up ventures and joint ventures
• Acquisitions
• Entrepreneurial opportunities
Although primarily operating in the UK, we will continue to develop our international footprint in response to Client demand and where we see strong opportunities to leverage our well-established UK strengths elsewhere in the world.
Acquisitions must be earnings-enhancing. We aim, wherever possible, to spread payment over three years. All consideration beyond the initial amount is based on post-acquisition profits.
Start-up businesses may require more time to become established but will have a smaller investment cost/lower risk profile. We will maintain a balance of equity and debt financing to give shareholders the advantages of financial leverage but without placing the business at financial risk.
