Investment Proposition

With a robust business model, a strong track record and a far-reaching programme of growth, there are many good reasons to invest in MISSION. From the way our Agencies foster lasting relationships with their Clients; to the development of owned marketable technology and acquisitions that add new skills and offerings; we are an Agency Group committed to building a better, more prosperous future.

MISSION is an ambitious marketing communications business, fast becoming the UK's leading, most respected Agency Group. Here are 10 reasons for investing.

We have a robust business model that has delivered a strong track record of consistent growth over many years as shown in the following table.


  2019 2018 2017 2016 2015 2014
Revenue (£'m) 81.0 78.8 70.0 65.9 61.0 55.0
EBITDA (£'m) 12.0 11.6 9.9 9.0 8.5 7.5
EPS (p) 9.5 8.7 7.1 6.4 5.9 5.1
DPS (p) 2.3 2.1 1.7 1.5 1.2 1.1

We have a very high visibility of revenue thanks to strong Client retention. 50% of revenue comes from Clients of five years’ or more. Far higher than the sector average.

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We generate strong levels of cash flow, which both protect us against any bumps along the way and enable us to continue to invest in our growth.

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We have a track record of accretive acquisitions, broadening our range of services, geographic spread and sector expertise. See our growth strategy below.

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We have a soundly funded balance sheet with the capacity to continue our acquisition programme.

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We have significant potential for further cross-selling between our Agencies.

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We have developed digital technologies which have created our own marketable intellectual property.

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We have a progressive dividend policy.

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Nearly 50% of our shares are owned by our staff, Clients, suppliers, friends and family. We are directly invested in our future.

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Our shares trade at a significant valuation discount to our peer group.

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We aim to reward shareholders both through capital growth and dividends. We will grow first and foremost by organic growth but we will add services, expertise and talent where we find it complementary to our objectives and financially affordable.

Organic growth is achieved from:

1. New business activity in each Agency
2. Client-focussed cross-selling and collaboration between Agencies

We have an investment strategy targeting growth and margin-improvement opportunities. In assessing how best to deploy the Group's capital we:

  • Support existing management who have clearly demonstrated an ability to grow and to achieve sustainable high profits and margins
  • Target new high-growth market sectors and service or technology opportunities which meet strict return on investment criteria
  • Target profitable businesses that are core to our current activities and whose growth can be accelerated beyond their current trajectory through membership of the Group

When considering what form our investment should take, we consider the full range of options:

  • New talent hired in
  • New technologies developed
  • New offices/new territories
  • Start-up ventures and joint ventures
  • Acquisitions
  • Entrepreneurial opportunities

Although primarily operating in the UK, we will continue to develop our international footprint in response to Client demand and where we see strong opportunities to leverage our well-established UK strengths elsewhere in the world.

When considering acquisitions, these must be earnings-enhancing and we aim, wherever possible, both to spread payment over three years and for all consideration beyond the initial consideration to be based on post-acquisition profits.

Start-up businesses may require more time to become established but will have a smaller investment cost/lower risk profile. We will maintain a balance of equity and debt financing to give shareholders the advantages of financial leverage but without placing the business at financial risk.