John Carey, Chief Executive Officer of The MISSION, has appeared on The Business Case podcast, hosted by Mark Wharrier and Phil Clark.
In Season 2, Episode 13, John discusses the transformation of The MISSION Group and the strategy to simplify operations, improve efficiency and support future growth.
The conversation covers the Group’s activities across advertising, sport, events and property marketing, as well as opportunities for international expansion and the impact of artificial intelligence on the industry.
John also talks about operational performance, capital allocation and the importance of balancing growth with financial discipline. He reflects on his leadership experience, company culture and his ambition to build a more agile, profitable business while creating long-term value for shareholders.
Listen to Season 2, Episode 13 of The Business Case here.
