Post Office has launched two new UK-wide campaigns created by MISSION Agency, Bray Leino, putting its parcels and cash deposit services in the spotlight. Fellow MISSION Agency, Speed Communications, is delivering three creative PR campaigns aligned to the advertising.
The Home of Parcels
Ahead of the Christmas rush, “The Home of Parcels” sets out to make Post Office the nation’s go-to destination for sending parcels. The message is simple: Post Office uniquely offers a choice of couriers in one place, with the expertise to help people get their parcels on their way.
The creative centres on how Post Office’s multi-courier offer frees people from the complexity of choosing a service, or trekking to multiple locations, when they could drop everything off in one place. The campaign targets people sending parcels to friends and family, while also building relevance among marketplace sellers. The hero film follows a customer gliding past others tangled up in their own parcel worries to hand all her parcels over the counter quickly and simply.
Speed is delivering a creative PR campaign championing Post Office as “The Home of Parcels” and the place to support every sender and every parcel.
Post Office has your bank
“Post Office has your bank” encourages small businesses to make their local branch a convenient, safe and fast way to deposit cash takings. Despite being available for more than 10 years, the service is still not widely known. Post Office works with more than 23 major UK banks, so whoever you bank with, it has your bank, with cash deposits available at more than 10,500 locations.
The hero film dramatises the chaos of the dash to pay in cash that many traders face, against the calm of a local coffee shop owner who is “in the know” and does it quickly, simply and safely at her local Post Office.
Speed is delivering two creative PR campaigns aligned to this work, highlighting the time small business owners could lose to cash admin.
Campaign activity
Both campaigns run from October 2026 to March 2027, combining awareness building with performance media designed to turn consideration into action. Media agency Carat is responsible for media strategy and buying.
Vicki Saunders, managing director at Bray Leino, said of The Home of Parcels campaign: “Briefs like this don’t come around very often so this was an exciting one! This work is all about reasserting Post Office’s position as today’s only ‘Home of Parcels’ by increasing awareness of their multi-courier services. Distinctive and ownable, this creative forms one of a new series of campaigns redefining the role of today’s Post Office.”
Speaking about ‘Post Office has your bank’, she added: “How lucky are we to have been able to work with one of the UK’s most iconic brands to uncover one of their best kept secrets? Strategically, the challenge was simple: tell people they don’t need to travel far to their bank to deposit cash directly into their account.”
Amber Kirby, marketing and digital director at Post Office, said: “Post Office has always been the Home of Parcels, but not everybody knows that you get a real choice of couriers to send, collect and return with. It certainly is a case of one place, beats all over the place.”
On the cash deposit campaign, she said: “If only business owners knew that ‘Post Office has your bank’, where you can directly deposit your takings into your own bank account. I couldn’t believe that such an incredible service and access to cash offer wasn’t as well-known as it should be, and that’s exactly what we are hoping to change, to save small businesses time and travel to deposit their hard-earned takings.”
