Global sports and lifestyle MISSION Business, Mongoose, and award-winning brand experience MISSION Agency, Bray Leino Events, have today come together under the Mongoose name to expand capabilities and elevate creative impact for Clients.
The move gives Clients access to deeper expertise and a unified global team who can deliver creative, world-class experiences across sport, entertainment, lifestyle, consumer and corporate sectors.
The merger brings together Mongoose’s expertise in sports partnerships, communications and experiential with Bray Leino Events’ five decades of expertise delivering high-profile live events, exhibitions and brand experiences. Together, the combined Business creates a broader, more integrated proposition through a single Company, bringing greater scale, stronger creative capability and enhanced international delivery capabilities by putting brands at the centre of what people care about.
The combined Business will be led by Mongoose CEO Chris O’Donoghue, and will utilise more than 175 specialists from both existing businesses. Together, the Company will deliver over 20 experiences annually across more than 30 countries, with bespoke Client teams built to deliver integrated campaigns and sponsorships on an international scale while maintaining consistency of execution and creative quality.
The approach is already being demonstrated through work with fully integrated global Clients such as Amazfit, through its sponsorship of Hyrox, and The North Face, for whom Mongoose delivered Climb Festival in London end to end in 2026.
John Carey, CEO of MISSION, said:
“The simplification of part of our portfolio under Bray Leino and Mongoose enables us to consolidate capabilities and leadership and establish powerful Businesses across their respective markets. This offers our Clients access to deeper and more integrated expertise across the marketing mix with greater national and international reach.
“Kate and Chris are two highly experienced leaders of our Senior Leadership Team. I look forward to continuing to work closely with them and their wider teams as we make further progress against our strategy and new growth opportunities across the Group.”
Chris O’Donoghue, CEO at Mongoose, said:
“This is an important phase of growth for Mongoose. Clients are increasingly looking for partners that can develop sponsorship strategies, create compelling communications, deliver world-class live experiences, and activate partnerships seamlessly across multiple markets. The addition of Bray Leino Events allows us to do just that, while maintaining the creative and delivery excellence Mongoose is known for.”
Matt Hocken, Mongoose Creative Director, said:
“The opportunity is scale with real flexibility. We can run a major international event with all the complexity that brings, or make something smaller, sharper and more culturally relevant. Our studio is where ideas get developed, challenged and built early, with the right team around every problem. Conference, festival, sponsorship, product launch, it doesn’t matter. The size of the brief doesn’t dictate the size of the thinking.”
