Bray Leino and krow Group, two of the UK’s leading integrated marketing Agencies and both part of MISSION Group are coming together to form a single Agency under the Bray Leino brand.
The combined business will be led by CEO Kate Cox and will utilise more than 300 specialists from both existing Agencies. Its expanded offer will span strategy, creative, customer experience, digital, media, social, CRM, data, activation and production.
The move brings the Agencies’ complementary capabilities into one business, giving Clients access to deeper expertise across the marketing mix and greater national and international reach. It will also create more opportunities for teams to work across a wider range of briefs and disciplines.
The combined Agency will officially begin operating under the Bray Leino name on 1st September 2026. The move is designed to help Clients respond to increasingly complex business challenges through a more connected Agency model.
The combined Agency will operate under the Bray Leino name, building on its long-standing reputation for Client retention and extending its expertise across a broader range of marketing services.
Kate Cox, CEO of Bray Leino, said: “It is a hugely exciting new chapter for Bray Leino. Both Agencies have built strong reputations for effective work and long-standing Client relationships. Bringing them together gives us a broader integrated offer with much more depth behind it, while creating a stronger platform for the next stage of growth.
“Our Clients are facing increasingly complex challenges and are looking for partners who can connect thinking across the full marketing mix. Combining our teams gives them access to a larger pool of expertise and gives our people more opportunities to do ambitious work. I am incredibly excited about what we will build together.”
As part of the move, John Quarrey, CEO of krow Group, will continue to work with key Clients and take on Chief Growth Officer role within The MISSION Group plc, supporting the group’s continued development.
John Carey, CEO of MISSION Group commented: “Bringing Bray Leino and krow together is exactly the kind of simplification and focus we set out to deliver across the Group. It creates a stronger, more integrated Agency with the scale and breadth of expertise our Clients are asking for and it reflects the confidence we have in Kate’s leadership to take this business forward. This is what a more connected MISSION Group looks like in practice.”
