MISSION Group Agency, Bray Leino has launched GlobalAgility, a new global B2B proposition offering ambitious businesses a smarter alternative to traditional Agency networks.
GlobalAgility brings together more than 850 B2B specialists across seven independent Agencies spanning Europe, North America, Latin America and APAC. Rather than placing Clients into a fixed network, the model builds bespoke international teams around each business challenge, with a single Agency relationship, one operating model and the right expertise in every market.
Built on an approach Bray Leino has been delivering successfully since 2019, GlobalAgility combines global reach with the agility, senior expertise and flexibility that modern B2B organisations need.
Kate Cox, CEO of Bray Leino, said: “Our Clients want specialist expertise, senior leadership and the flexibility to respond quickly as markets evolve. GlobalAgility gives them expanded international capability while continuing to work with the people they already know and trust.”
Alex Wares, director of GlobalAgility, added: “Global B2B businesses shouldn’t have to choose between scale and agility. We’ve built GlobalAgility to deliver both.”
The launch is supported by founding partners AIM B2B, Changee, DIE CREW AG Werbeagentur, The MX Group, Nowa Empower and Xebec Communications, marking a redefinition of what global B2B marketing can look like.
