Barry is Chairman of krow which he founded alongside John Quarrey, Malcolm White and Nick Hastings In 2005. Immediately prior to that he was Chairman of the London office of Leo Burnett. Previously he was at D’Arcy where he first met and partnered with Nick, as Managing Director and Creative Director respectively. During their tenure the agency won multiple creative awards at Cannes, D&AD, British television as well as several APG and IPA effectiveness awards. krow was acquired by MISSION in 2018.