Why we all need to be extrovert introverts

Why we all need to be extrovert introverts


There’s been much discussion about extroverts and introverts in lockdown. Weighty, well researched pieces in journals from Psychology Today to Forbes have looked at whether working from home favours extrovert or introvert personality types.

But what are the benefits of being an extrovert or introvert brand in our current climate? Does one really top the other? Can you be a bit of both?

In his new article for New Digital Age, MISSION Group Chief Executive James Clifton explores why brands which can flex to embody both sets of characteristics are likely to win in the long run. Read the article here.