What clients want from marketing agencies in 2021 and beyond
Great things can be born of adversity. And despite the past year, COVID-19 has offered agencies a golden opportunity to showcase the value and impact they can deliver as they help clients navigate a rapidly shifting consumer landscape.
Above all, we’ve had to reconfigure – everything from our business models, systems and processes to our mindsets, expectations and ambitions – to a new world in which change is no longer cyclical or periodic, but constant.
In this latest article for The Drum, Cat Davis, Group Marketing Director for MISSION Group and krow Group discusses some of the ways the Agency-Client relationship has evolved in the past year and what this means for the industry in 2021 and beyond. Read the article here.