Volkswinning

Volkswinning

04.04.19

bigdog appointed by Volkswagen Commercial Vehicles.

bigdog have been appointed to deliver an engaging retail marketing programme for Volkswagen Commercial Vehicles. The Agency will take the lead in tactical communications, local retailer marketing and communication support for the brand’s 71 UK Van Centres.

themission Agency came out as the clear winner following a competitive pitch. Laura Bignall, National Communications, Retail and Digital Marketing Manager, praised bigdog’s “strong understanding of the Van Centre retail and business-to-business worlds, as well as very high standards of creative delivery.”

bigdog will be amplifying the brand’s ‘Working With You’ strategic platform across the whole commercial vehicle range. From the compact Caddy and ever-popular Transporter panel van, to the Caravelle passenger carrier, California camper and the Amarok pick-up.

Mike Smith, bigdog CEO, described how working with VWCV “is extremely exciting. A great brand, with amazing heritage and clear ambition for the future. It is great to be working alongside them in reaching these goals.”