Understanding the power of behavioural insights to drive brand relevance
Smart brands understand that getting into a price war with their competitors is not really going to make them differentiate or stand out.
They also know that understanding the emotional relevance of their services and products to customers results in the highest levels of engagement and relevance.
If you do not understand how to connect with your audience beyond price points, sales and offers then you will become irrelevant. The fact is that the part of the brain that engages with numbers, facts etc is approximately five times smaller than the part of the brain that is engaged and convinced by emotional experience – how we feel.
In a new article for The Drum, Dr Simon Moore, Chartered Psychologist and CEO of Innovationbubble, part of MISSION Group, explores the power of behavioural insights to help brands connect on a more emotional level with consumers and maintain their relevance in a rapidly changing world. Read article here.