Three Rules To Make Data Drive Growth at Your Business
Everyone knows the importance of effectively capturing and leveraging digital marketing data, but many businesses are often unsure of how to go about it.
By developing a more data-driven marketing mindset, brands can ensure they are capitalising on the intelligence that is available to them. This should start with building a 360-degree view of the customer – or as near 360-degree as possible – achieved by gathering, storing, and organising data in such a way that it can be meaningfully dissected.
In a new article for Brand Chief, Joshua Lee, Managing Director of MISSION Agency, Bray Leino Splash, explains his top three tips for brands looking to use data as a way to better engage with customers and ultimately drive growth: https://www.brandchiefmag.com/post/three-rules-to-make-data-drive-growth-at-your-business