ThinkBDW paves the way for next-gen marketing within MISSION
MISSION Agency, ThinkBDW, is championing marketing innovation by adding a new augmented reality (AR) app to its robust catalogue of creative services.
Bringing together the best in creative thinking and technology, the team developed the app for luxury property Client, Fairline Yachts, to help open the door to conversation and ultimately improve lead conversion.
To do this, ThinkBDW created a fully immersive experience, blending interactive digital elements with real-world environments to give prospective buyers the chance to view and explore the latest models using their phone or tablet.
The app already allows users to personalise design elements such as colour, however the team are working on the next iteration which will see further customisation options added to deliver a truly bespoke experience to customers.
While augmented reality is the Agency’s latest project, ThinkBDW are well-versed in interactive marketing techniques and have brought property developments to life via virtual reality for Clients including Legal & General Homes, Telford Homes and Shanly Homes.
Mark Leigh, Managing Director of ThinkBDW, added: “A massive thanks to the entire ThinkBDW team, who are always on the lookout for new and inspiring ways to deliver for our Clients. We’re extremely proud of what we have achieved with our AR app, developing an industry-leading creative solution that changes the way consumers interact with brands.”