The sky’s the limit for RLA Ireland at fourteenth PANI Creative Awards in Belfast

The sky’s the limit for RLA Ireland at fourteenth PANI Creative Awards in Belfast


Winning ten coveted PANI (Public Associated Northern Ireland) Creative Awards, the RLA team, part of the missiontm had plenty of walks up to the stage at the prestigious ceremony in Belfast this month. 

Five golds, three silvers and two bronzes spanned all categories with wins for Belfast International Airport, Recruit NI, White’s Oats, and a complete rebrand of the venerable Belfast Telegraph’s newly contemporary online platforms.

Established in 1958, PANI is one of the longest running marketing and communications associations in the UK. The awards offer its industry members, suppliers and colleagues the opportunity to celebrate the best creativity across Northern Ireland and showcase outstanding achievement on a national stage.

Stephen Roycroft, MD of RLA Belfast said “I’m so proud of the enormous leaps the Agency has made creatively in recent years. The right teams, the right Clients, and the right attitude meant that we further positioned ourselves as a leading creative shop here in Ireland with our work, not just our wins, appearing all over Ireland and the UK”. 

A prestigious judging panel from senior creatives throughout the UK was chaired by the highly decorated Billy Mawhinney. Drawing on his huge experience in Creative Directorships across major Agency names like JWT, O&M, Euro RSG, and Leo Burnett,

When summarising some of RLA’s significant achievements on the night, Billy commented: “so simple…I wish I’d thought of those…”.