The 2020 marketing trends that will continue to matter this year
While 2020 was undoubtedly a difficult year, it was also a dynamic one for the marketing industry as we observed and adapted to the evolving consumer-brand relationship in response to the pandemic.
2020 also saw several key marketing trends dominate - whether that’s the rise in virtual events as travel has been drastically reduced, or the number of businesses pivoting to focus on a new health offering or messaging as we all become more health and hygiene conscious. But which of these trends will continue to be relevant to the world of marketing in 2021 and beyond?
In a new article for The Drum, Cat Davis, Group Marketing Director for MISSION Group and krow Group, talks to MISSION Agency leads about the trends that are here to stay and how brands can utilise them to better engage with their changing customer base: https://www.thedrum.com/opinion/2021/01/05/the-2020-marketing-trends-will-continue-matter-year