Story launches ‘owned’ channel consultancy in thriving city of Leeds
MISSION brand, Story, increases its presence in the North of England with a new office opening in Leeds.
Headed by experienced CEO and entrepreneur Mark Reardon, Story Leeds will work collaboratively with organisations large and small to help them unlock the brand and commercial value of their ‘owned’ channels. This will involve a holistic approach to channels and assets as varied as identity, product innovation, experience, content, technology and employee engagement.
Story Leeds will also provide Clients with access knowledge, expertise and talent from across MISSION Group, which has 1,150 staff in 31 offices across the UK, US, Europe and Asia, with an annual turnover of nearly £80m.
With the office located in The Calls in the heart of the city, MISSION is the latest national Group to move into this growing creative hub, at the centre of one of the fastest growing regional economies for financial and business services.
Mark Reardon, CEO of Story Leeds, said: “Modern day brands are built in non-traditional ways, via consumers engagement with creativity, experience and technology increasingly in owned channels. That’s our focus and we're looking forward to bringing this approach, and our expert consultancy, to one of the most exciting and creative cities in the UK.”
James Clifton, MISSION Group Chief Executive said “We’re excited to be growing our successful Story brand in Leeds, building on its Edinburgh home and newly opened Newcastle office. Like all MISSION Agencies, it will have its own specialisms, expertise and creative culture. Story Leeds will fit perfectly within our operating model – a strong and unique local proposition, with the ability to draw on talent and experience from across the Global Group.”