Solaris Health and April Six collaborate on Covid Comms
MISSION Agency Solaris Health was recently appointed by Vicore, a Swedish pharmaceutical company focusing on rare diseases, to help them build a presence with both investor and health communities. Collaborating closely with the medical and marketing teams at Vicore, they developed their brand positioning, visual collateral, and language lexicon to reflect their personality and give them a firm foundation for the communication of their ambitious plans.
Their challenge was to grow the audience and profile across social channels, and to gain coverage based on funding they had received from LifeArc. Solaris Health worked closely with The MISSION Group partners, April Six, to audit the current environment and competitor approaches, and then landscaped the audience we wanted to target.
Read the full article here: https://solarishealth.com/social/corporate-comms-covid-times/