Six lessons for marketers targeting the class of 2020
Imagine, for a moment, you’re not you. Imagine a world where 9/11 is a historical event that happened before you were born. Where the Great Recession happened when you were just six, the same year an African American was elected US President.
Your life has been shaped by recessions, upheaval, intractable foreign wars and now a pandemic, lockdowns and civil rights protests right when you’re about to take the first meaningful steps into adult life. These are just some of the challenges faced by the Class of 2020, or Gen Z-ers.
In his article for Decision Marketing James Clifton, MISSION Group Chief Executive, looks at how these unique challenges are shaping the way we market to the Class of 2020 and how respect, authenticity and a little bit of humour can go a long way towards engaging this next generation of customers. Read the article here.