Mongoose appointed by RAF to launch sport sponsorship programme
MISSION Agency, Mongoose, has been appointed by RAF Sport to help transform the impact of sport on those who protect our skies and support the UK’s wider interests.
Sport plays an essential part in equipping Service personnel for the rigours and pressure of defending the nation. To meet that need, the RAF is launching an ambitious three year plan bringing together over 80 different RAF sports to further strengthen the skills, fitness and mental health of its personnel.
Air Commodore Russ La Forte, from the Directorate of RAF Sport said: “Sport and physical exercise is fundamental to RAF personnel and enhancing the operational effectiveness of the Service. It supports our personnel’s physical and mental health and develops essential skills, like leadership, decisiveness and teamwork. RAF personnel face unique challenges every day, which have to be prepared for before, during and, really importantly too, after active service. Sport is a core element of that preparation.”
The RAF Sports Federation, the RAF lead for sponsorship, appointed Mongoose Sports & Entertainment following a thorough tender process. The Agency will bring with it many of the world’s best-known brands to help develop the Service’s thinking in areas such as sports technology & innovation and raising awareness of sport in the RAF.
David Whittingham, CEO of the RAF Sports Federation said: ““To break new ground in RAF Sport, it was important we appointed a partner with the same vision as ourselves. The RAF is a world-leading fighting force but this is a first for us. So, we needed a partner who understood the importance of sport to the RAF and could bring new insight. We are extremely pleased to appoint Mongoose as our partners – these are exciting times.”
Chris O’Donoghue, CEO of Mongoose said: “We are delighted to be on board to drive the creation of a centralised sponsorship strategy and bolster the partnerships and revenue streams for sport in the RAF. By bringing the RAF into the Mongoose family of Clients we are adding to our Defence Division, which also includes Army Sport.”
James Clifton, MISSION Group Chief Executive added “This is a really great win for the team at Mongoose and a fantastic opportunity for them to use their expertise and knowledge to boost the profile of RAF Sport and engage more Service personnel in sporting activity.”