MISSION Agency, Bray Leino wins Bronze IPA Effectiveness Award for Covonia campaign
MISSION Agency, Bray Leino’s Covonia campaign has been recognised as an industry-leading example of campaign impact and commercial success after it scooped a bronze IPA Effectiveness Award.
Bray Leino’s CEO, Kate Cox, said: “This makes me proud for so many reasons. Proud of the work. Proud of its impact. Proud to have the privilege of working with such a great Client for over two decades. And proud of our amazing team.”
The Covonia campaign secured the IPA Effectiveness Award against a fiercely competitive field and represents a highly-impressive achievement for the extensive team that worked on this campaign.
Covonia’s key challenge to Bray Leino was to help it buck a downward sector trend and also increase its market share against big-spending competitors.
The solution was built on sharp insights from Covonia’s strategic planners and brought to life by Bray Leino’s creative, digital, and design teams. It was then delivered by media planning and buying specialists along with its production experts.
This is the fourth and arguably the most important industry award for a campaign that's already exceeded all its objectives.
David Morgan, Executive Chairman of MISSION, says, “This is an achievement that should be celebrated and a hearty congratulations must go to all those involved. Bray Leino has long been recognised for its creativity and effectiveness, this award once again is a fantastic confirmation of that strong legacy.”