themission acquires Krow to boost London presence
MISSION has acquired Krow Communications, an award-winning creative Agency based in London.
In addition to providing MISSION with an important and high-profile presence in London, the acquisition extends the Group’s capabilities and provides significant cross-selling opportunities. Joining the Group will strengthen and complement Krow’s offering through the shared knowledge, depth of resource and specialist services that comes from being part of a supporting network of Agencies.
Listed in Campaign as the UK’s 17th largest advertising Agency, Clerkenwell-based Krow was founded in 2005 and today employs 65 staff with a diverse Client list including Fiat, DFS, Ferrero, Sky Vegas, Wilko, RNLI, Digital Realty and Team GB. According to Campaign’s Adwatch, Krow’s Aardman animated campaign for DFS was 2017’s top overall performer, retaining its number one position for the second year in a row. Its Olympics campaign for the same brand won Retail Week’s campaign of the year.
David Morgan, Executive Chairman of MISSION, commented: “We have admired Krow and its approach for quite some time and we are really looking forward to working with the team as part of MISSION. Krow’s team members share our values and their position in the market, strategic expertise, creativity and strong senior team will complement our portfolio of Agencies and increase our important foothold in London.”
Barry Cook, one of Krow’s founders, commented: “Over the last 11 years, we have built a brilliant, multi-talented and loyal team that has helped us establish Krow very firmly in the top 20. We think the time is right for us to build on that position, adding depth and breadth to our capabilities to meet future Client demand. We are convinced that in MISSION we have found the perfect partner to achieve that. We are looking forward to establishing the Krow brand as a London-based flagship for the Group; it is going to be a really exciting partnership enabling us to be interconnected while preserving the integrity of our brand."