Learning some new old habits
While most of us have had our normal routines turned upside down due to Covid, what will happen to the brands who once depended on them? Should marketers be thinking less about brand-building and more brand-sustaining?
By challenging ourselves to nurture and sustain consumer bonds – even when the brand may be physically absent or radically changed – we can inspire the best in our creatives, strategists and executional teams right across the globe to produce the exceptional work that these exceptional times demand.
In a new article with New Digital Age, James Clifton, Group Chief Executive at MISSION, explores whether consumer behaviour has now permanently changed and the role that marketing can and will play in helping brands address the challenges that comes with this. Read the article here.