krow London working with the National Emergencies Trust on its first ever fundraising appeal

krow London working with the National Emergencies Trust on its first ever fundraising appeal


MISSION Agency, krow London, is proudly supporting The National Emergencies Trust, an independent charity which collaborates with other charities and distribution partners to ensure that financial support is delivered to those who need it most.

krow has worked on a pro bono project with the charity, creating a press ad for Bloomberg’s Business Week in both EMEA and APAC. The Agency has also worked with the National Emergencies Trust on a radio ad which aired on May Day (Friday 8 May). In the 30-second ad a voiceover stresses that, in this time of crisis, if you can answer the call to limit damage and heartache, please do so. A young voice is heard answering an older, frail voice, which calls out: ‘Mayday’.

Similarly, the press ad shows an older woman in a facemask, with her hand pressed up against a windowpane, as a younger friend or relative tries to blow a kiss, painfully separated by a physical barrier.

The National Emergencies Trust was founded at the end of 2019 to serve as a single point of appeal and fund distribution for future national emergencies, following the tragedy of Grenfell and the various terrorist attacks in 2017 in London and Manchester.

John Quarrey, CEO of krow Group commented: “It is an honour to help the National Emergencies Trust with its first fundraising appeal. The charity started from scratch last November and is now helping those who find themselves in the midst of this unprecedented crisis and suffering acutely. What the National Emergencies Trust offers is completely new. And at this time, it’s more important than ever that we help get support to those who need it most.”

James Clifton, MISSION Group Chief Executive, added: “It’s great to see the team at krow London flexing their creative muscle for such a worthwhile cause. The work they have produced is both thought provoking and moving, and I hope that it will help raise awareness of the fantastic work the National Emergencies Trust are doing to support those in need.”

Find out more about how the radio advert was produced, bringing together 28 different voices to create an immersive sound experience all while adhering to social distancing guidelines here.