krow Ireland appointed as new Agency for health food giant Linwoods
MISSION Agency, krow Ireland, has been named the advertising Agency for Linwoods across the UK, Ireland and Europe following a competitive pitch.
Established more than 50 years ago, Linwoods is a family business based in the Irish countryside, producing a range of healthy super food combinations that provide a convenient, easy and quick way to boost nutrition.
krow’s initial task is to create a relaunch campaign for Linwoods, featuring its new rebranded packaging, to connect with the growing audience for health and wellness foods.
The campaign is likely to run across London and the South East, Ireland, and in parts of Europe. krow’s winning creative strategy was to entrust the audience to their own healthy eating habits, while communicating that the informed addition of Linwoods natural, milled flax seed goodness makes good…better.
Patrick Woods, Director at Linwoods, said: “We saw in krow an agency partner that understood the subtleties of a discerning health conscious audience and how adding Linwoods bettered the good choices customers already make every day.”
Stephen Roycroft, the Managing Director of krow Ireland, said: “It’s important to krow to make big positive impacts; not just for clients, but also for the greater good when possible. Health and wellbeing is a vital, current sector and we had a great time coming up with advertising that brings betterment to people’s lives.”
James Clifton, MISSION Group Chief Executive, added: “This is an exciting addition to the krow portfolio of Clients within the booming health and wellbeing space, and I look forward to seeing how they bring the relaunch to life.”