krow Highlights the Perils of Getting too Comfortable for DFS' Channel 4 Idents

krow Highlights the Perils of Getting too Comfortable for DFS' Channel 4 Idents

23.04.21

krow London have produced a new series of idents created for DFS's sponsorship for 'Friday Nights' on Channel 4, celebrating the joys of getting 'too comfortable' in your own living room.

The 10-second idents centre on a couple who might have found themselves getting a little too relaxed in each other’s company after a year of lockdown – from unconventional outfit choices to off-putting personal habits.

Each film ends with the line ‘Careful, you may get too comfortable', a warning to the viewer that, with a comfy DFS sofa and some great Channel 4 programming, they may also get “too comfortable”.

Watch the full series here.

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