krow appointed as new brand Agency for trailblazing cider business, Brothers
MISSION Agency, krow Central, has been named the brand Agency for Britain’s fastest growing packaged cider brand – Brothers.
In fact, the team at Brothers were so impressed with krow’s knowledge of the sector and their shared ambition for the brand, that they shelved plans for a competitive pitch and awarded the work directly to krow.
The bold new creative direction launched with Halloween and Christmas campaigns focused around the company’s Toffee Apple cider, which will be followed by a large-scale brand campaign in spring 2020.
Nicola Randall, Brothers’ Senior Marketing Manager, described how the brand is on “an incredible journey. It is great to be working with krow Central on our exciting new campaign – along with the addition of new variants Parma Violet and Strawberries & Cream, it will continue our evolution as trailblazers of fruit cider.”
Dylan Bogg, krow Central Chief Creative Officer added: “We’re thrilled to be working with such a creative brand during an important period of growth for them. It’s a significant win for our team.”
James Clifton, MISSION Group Chief Executive comments “To have won such an exciting new Client without the need for a competitive pitch is a huge compliment to the knowledge and expertise of the team at krow Central. I look forward to seeing how they will help Brothers develop their brand into the future.”