krow and bigdog merge to form creative powerhouse

krow and bigdog merge to form creative powerhouse


MISSION Agencies, krow and bigdog, have joined forces to create a full-service proposition for high-profile brands including DFS, Fiat, Sky Vegas, Pret a Manger, Barclays and Aviva.

Retaining the name krow, the Agencies have merged in a refined business structure to deliver a simplified offering built around Clients’ needs and to drive forward the open, collaborative culture the MISSION was built on.

Led by the principle of ‘Big Positive Impacts’, krow now draws on a 200-strong creative workforce and four offices across the UK: krow London, krow Central, krow East and krow Ireland. From advertising and branding, to digital and customer experience, krow has a wealth of knowledge, expertise and experience across a broad range of businesses and sectors, with an extensive range of services to help every ambitious Client achieve their brand dream.

John Quarrey, CEO of krow, said: “We have joined the krow and bigdog families to form a creative powerhouse. One year on from joining MISSION, we’re thrilled to have an even stronger offering for our Clients. Together we bring true diversity of thought to everything we do.”

The strategy and restructure, driven by MISSION Group Chief Executive James Clifton, reflects a natural evolution and expansion of MISSION’s services beyond pure marketing into trusted creative partnerships that deliver real business growth.

James added: “We have refined our business structure to create a simplified, more effective offering for Clients. The merger of bigdog and krow into a single integrated Agency builds on our position of strength and is another step-in promoting collaboration and multi-Agency, working whilst retaining the ambition and independent spirit the MISSION was founded on.”