Innovation Bubble examine the change in consumers post COVID-19
COVID-19 has changed the way we shop: an accelerated shift to e-commerce, a loyalty ‘shake-up’ and a call for sustainability louder than ever.
But what’s really happening behind these changes? The uncertainty associated with COVID-19 has increased the need to understand the non-conscious mind of the consumer.
One of Innovationbubble's Business Psychologists, Annabel Larke, explains how they complement existing data with behavioural insights to enhance that understanding.
Read article here.