Innovation and adaptation in response to times of crisis

Innovation and adaptation in response to times of crisis

01.06.20

It may be a cliché that in times of crisis we will find both danger and opportunity, but as we continue to navigate our way as a society and an industry through the current global health crisis, it’s clear that there is also much truth in this statement.

Perhaps the greatest of these opportunities for the world of marketing, along with many other industries, is the huge potential for innovation and for looking at new ways of approaching old challenges. With so much uncertainty and upheaval on the horizon there has arguably never been a better time to step back and re-evaluate our products, services and even, our purpose as a business.

In our latest article for The Drum, Cat Davis, Group Marketing Director at MISSION & krow Group, looks at some of the best examples of innovation and adaptation across household brands and celebrates those taking place within MISSION Agencies. View article.