How can sports sponsorship thrive in a post-pandemic era?

03.07.20

The return of live sport is upon us and with it comes a level of anticipation and engagement amongst fans that has never been seen before.

But with the coronavirus pandemic resulting in mass-postponement and cancellation of sports events worldwide, leading to an anticipated reduction in sponsorship rights fees in 2020 greater than 30%, how can the sports industry start to look to the future with positivity once more?

MISSION Agency Mongoose Sports and Entertainment explore the impact of COVID-19 on the industry and what this might mean for the business of sports sponsorship in their latest insight report "Sports Sponsorship: Emerging trends set to thrive in a post-pandemic era".