GYM+COFFEE appoint MISSION Agency Mongoose for UK expansion
Gym+Coffee, Ireland’s leading athleisure brand, has brought on board MISSION Agency Mongoose to raise awareness of the brand and build on its global community in Europe.
Created in 2017 by three friends on a mission to bring high quality athletic clothing to Ireland, Gym+Coffee is now the nation’s largest athleisure brand, and the announcement builds on its ambitions to become one of the fastest growing businesses in Ireland and the UK.
Mongoose, a leading integrated sports, fitness and entertainment marketing agency will cover PR activities, ranging from store openings to new product launches, taking on the PR brief for the exciting young brand as Covid-restrictions begin to ease.
Most recently, it announced Gym+Coffee’s partnership with International superstar and Irish national, Niall Horan, alongside, opening its second international retail store in The Trafford Centre, Manchester on April 17th. The interactive Clubhouse is the 7th store for the four-year-old brand and the second in the UK after the first opened in Westfield White City, London, amid lockdown last year.
With a dedicated following of people with a passion to Make Life Richer, Gym+Coffee is making headlines with Irish rugby legend Brian O’Driscoll already an early investor in the business and celebrities like Joe Wicks, podcaster and musician Niall Breslin known fans of the brand. Inspired by the welcomed shift towards wellness, the name stands for two important aspects of life: exercise and socialising.
Co-Founder, Diarmuid McSweeney, said, “It’s a really huge milestone for us to be opening our second store and we have a big focus on international growth this year, so we’re thrilled to have the support of Mongoose to help spread the good news.”
Chris O’Donoghue, CEO of Mongoose, added: “It’s an exciting time for Gym+Coffee and we can’t wait to help them on their ambitious journey. Following the success in Ireland with their community-first approach and premium athleisure offering, we have no doubt the appetite for the brand will only continue to grow globally.”