Great British Chefs take home 2018 MISSION Good Web Guide Website of the Year Award

Great British Chefs take home 2018 MISSION Good Web Guide Website of the Year Award


This year’s MISSION Good Web Guide Awards were the best yet, with a real buzz at the awards evening held at the Royal Institution of Great Britain in London.

Great British Chefs, the go-to destination for food lovers in search of recipe inspiration, expert cooking guides and the latest chef and restaurant news, was presented with the Award for Best Website.

Sponsored by MISSION for the fourth year running, the prestigious awards are designed to celebrate online innovation, excellence and disruption in the industry. From established players to kitchen table start-ups, the awards have a category for everyone and businesses large and small were encouraged to put their websites to the test.

This year, 3 representatives from MISSION's Digital Community were on the judging panel.   Matt Isherwood, Managing Director of fuse, Sam Crocker Digital Director at Bray Leino, and Charlie Cutler, Digital Director at Story UK all helped to assess the entries based on the quality of design, usability, content, and product or service evident within each site put forward. The judging panel also included other digital experts such as Holly Tucker - Not on the High Street, and Whitney Bromberg Hawkins -Flowerbx.

Commenting on their win, Mecca Ibrahim, Head of Marketing & Social Media at Great British Chefs said: 'Winning the 2018 Website of the Year Award is an amazing experience! A few years ago, we won The GWG People's Choice Award which was great too. It is nice to be back in this beautiful room among other sites that we recognise and value. We are good friends with quite a few of the other sites such as Lizzie Loves Healthy and Sheerluxe and it's been a great evening to meet other people and network."

Sam Crocker, MISSION Digital Director, headline sponsor, said: “MISSION judges were unanimous in their choice of recognising Great British Chefs as a remarkable achievement in website design, content and usability. It surfaces a volume of content in an intuitive and easy to use way, it works well across devices, uses impactful images and video while remaining fast and responsive throughout. Consistently presenting food in an interesting, aspirational and beautiful way is a hard task and Great British Chefs does it brilliantly.” 

To find out more about MISSION Good Web Guide Awards, visit the website.