Digme Fitness appoint MISSION Agency Mongoose as part of their business growth strategy
In October 2020, Digme Fitness launched one of the most accessible platforms in the wellness industry, Digme At Home. The subscription-based service covers a wide range of the most popular wellness concepts like cycle, HIIT, yoga and strength. Digme at Home offers a huge variety of live classes every day and a vast library of On Demand sessions, alongside the opportunity to rent or buy equipment, meaning that exercising at home has never been so simple, flexible, accessible and fun.
To support the growth of the business, from April 2021, MISSION Agency Mongoose Sports & Entertainment, the integrated sports & entertainment marketing agency with a strong heritage in fitness and wellbeing will be responsible for raising awareness of the Digme at Home brand, taking on the PR and influencer communications for Digme Fitness, promoting their online platform Digme At Home, as well as their 8 first-class studios.
Both Digme at Home and their studios will provide members with access to world class instructors, as well as fun, engaging workouts, and exciting events throughout the year. From spinning to HIIT and strength workouts, yoga to breathwork practices, the Digme Fitness concept offers a holistic approach to fitness ensuring an authentic experience for each member. Whatever members’ workout routine, preference and goals, there’s something for everyone.
Caoimhe Bamber, Founder of Digme said: “This is a very exciting time for us. We are really looking forward to working with Mongoose and are especially pleased to have found an agency that shares our values and understands our vision for Digme as a brand and a community.”
Chris O’Donoghue, CEO of Mongoose added: “We are thrilled to be working with Digme, having become a captivated community member throughout lockdown myself I cannot think of a better company to help shape the future of the wellness industry.”