Communications in a post-COVID era: what 2020 has taught us about how to communicate better
In this extraordinary year, there have been many stand-out moments where the power of communication (both good and bad) has proven to be critical in uniting or dividing us all around a common challenge or issue.
From the global pandemic, to the US election and the Black Lives Matter movement, some of the most important events in recent times will be defined by a single quote, tweet, press conference or image, reinforcing the critical role of communications for brands, politicians, celebrities and leaders, particularly in times of crisis.
While there have been many discussions about who has triumphed and who has failed when it comes to communication in 2020, the common threads in these examples have been a timely reminder of the fundamental principles of great communication and the importance of getting them right.
In an article for CEO Monthly, Cat Davis, Group Marketing Director for MISSION Group & krow Group outlines some of the communications principles that have proven to be particularly valuable in 2020, and which could benefit leaders from all spheres of public and private business as we head into an uncertain future in 2021. View Article.