Cameron Homes and Galliers Homes move to Chapter
MISSION’s integrated creative Agency, Chapter, has been appointed as the new creative and strategy partner for the premium housebuilder, Cameron Homes and Galliers Homes, who have been designing distinctive homes and communities in sought after locations for over 25 years.
Following a three-way pitch process, Chapter was selected to develop a new campaign for 2020 across print, outdoor, direct and digital for the master builder, to drive awareness, engagement and direct response.
Commenting on the appointment, Carolanne Dieleman, Group Sales and Marketing Director, said: “Chapter’s pitch absolutely nailed it. They articulated exactly what makes us different, and showed us some really exciting work that takes us into a very powerful, emotional territory.
“As part of the pitch process, Chapter presented to 14 colleagues from across Cameron Homes and Galliers Homes, and the decision was unanimous. We’re really proud of our reputation for creating great places to live – and we know Chapter will help us to build on that.”
Chapter CEO, Dan Burman, added: “We’re really excited about this win. Little of the existing work in the housebuilding sector really stands out, so we're looking forward to using our experience with other premium and property brands to smash the sector norms and create something truly different that captures the Cameron and Galliers’ difference.
“They have highly ambitious plans for 2020 which very much echo our own – we absolutely cannot wait to get started.”
James Clifton, MISSION Group Chief Executive, comments: “This is a brilliant win for Chapter. To have received such positive feedback from an industry-leading new Client is testament to the hard work and brilliant creative the team presented as part of their response."